Tech and Training
In Serve IT we use a lot of different resources to help us to better assist our clients. We have found that in the process of creating the online tools for our clients, it is also beneficial to provide them with other resources to help stay on top of the latest technology for nonprofits. Here are a few resources about online branding and social media that we hope you find useful. Click the titles for more info!
Social Media Tips
Does your nonprofit have a Facebook page? If not, you could be missing out on many benefits it provides. If so, are you utilizing all of the features it offers? This site is a great place to learn how to run a Facebook page well in order to promote your organization. Listed below are just a few of the great topics it covers.
- Asking people to speak out.
- In order for your nonprofit to gain more of a presence online, people need to be involved. This can take the form of, asking followers to post about your cause to inform their friends or share a post, photo, video, article or infographic from your page. By visiting this section of the site, you can gain more insight to what kind of promotions you would like to implement.
- Crafting your call to Action
- It will be good for your nonprofit to make a plan of implementation.
- Show a clear need
- People need to know why your organization is important and why they need the help of people in the community.
- Getting people to show up
- Bringing awareness to any events your organization is running is a key part to increasing involvement
These are just a few of the topics discussed on this resource. A good next step would be to look over where your Facebook presence is, and what would be ways to improve.
Twitter can have a bit of a learning curve if you aren’t used to it. Check out some of these tips on how you can effectively leverage it for your organization!
- Use personal and unique visual storytelling of your organization on Twitter – To help attract new followers on Twitter, visually draw users in. Ensure that your profile photo is a crystal clear image of your logo and your background image on your profile is creative, beautiful, and tells a story about what your organization is all about. Pictures are also becoming increasingly share-worthy and popular content on Twitter – be sure your content strategy on Twitter has a blend of picture-based Tweets to help keep your audience engaged and coming back for more.
- Follow the 80/20 rule when it comes to sharing content – Your followers don’t just want you to spam their Twitter feeds with updates on your company. In order to be interesting on social media, you need to be sharing more of other’s content than you own! 80% of content you share should be 3rd party content (or connecting with 3rd parties) and only 20% should be about your organization.
- Get granular when you Tweet out articles from major industry publications – When sharing 3rd party articles, give kudos to the authors in your Tweets – not just the publications/companies of the content you are sharing. Getting a response on Twitter from the author is much more likely than getting retweeted by the publication itself, which often has millions of followers (just think of Huffington Post, which has 4.8 million followers). As an added bonus, chatting with authors on Twitter is a great way to connect with PR outlets for future guest posting opportunities for you and your organization!
- Join weekly Twitter chats in the social good community – Joining Twitter chats on the regular will allow you to connect with a large audience of like-minded people on Twitter in real-time. Some of our favorites include the #socentchat, #fundchat, #commbuild and #npcons.
- Take #FF (Follow Friday) a step further – Instead of just randomly blasting Tweets to a ton of Twitter users on Follow Friday, leverage #FF shout-outs to connect like-minded people and organizations. For example, if you felt especially inspired by several female entrepreneurs in a particular week, mention them all in a Tweet on Friday (using the #FF hashtag). Odds are, they have a lot in common and will want to connect… as a bonus, you will be seen as a connector on Twitter!
- Use trending hashtags that are particular to that day/week (as applicable to your organization) – By Tweeting with associated trending hashtags, you’ll get hundreds of more people seeing your Tweets beyond just those people who are following you. Check (on your Twitter account) daily to see which hashtags are current and trending and use these as it relates to the content that you are sharing.
- Use social good specific hashtags as part of your regular content strategy – To expand your reach on Twitter beyond just your regular followers, use relevant and popular hashtags that correlate to the content that you are Tweeting out. Some of our favorites in the social space include: #SocialGood, #Socent, #Nonprofits, etc.
- Use Twitter effectively as a lead generation tool – As mentioned before, Twitter is a true social platform where you can easily reach out to someone directly through a casual Tweet. But instead of just Tweeting at someone, get into Direct Messaging on Twitter. DM’ing someone is a great tool to send a more personalized and private note to someone. Use DM’ing especially to exchange emails and phone numbers, so you can secure a coffee date with the CEO of that nonprofit you want to partner with!
- Create lists of your favorite organizations, industry influencers, and customers – There is A LOT of chatter on Twitter. Creating lists in Twitter (and on platforms like Tweetdeck and Hootsuite) will allow you to organize your Twitter feed so you can easily access the Tweets of your favorite people and organizations… and filter out all the noise. You can also create public lists within Twitter, which will not only help establish yourself as a thought leader in the industry (others can see your public lists), but it will help you gain new followers. Whenever you add someone to your public lists, they will get an email notifying them that you added them to a list – and will be inclined to follow you back in return.
- Have a Twitter list of your employees and team members for continual content ideas – Have you ever heard of the phrase, “don’t reinvent the wheel?” When it comes to sharing content on social media, you don’t need to be stressed with finding new content to share each and every day. On Twitter, you should create lists of your team members, volunteers, and brand ambassadors. These are people who know your organization the best – and they are probably sharing content about your organization and relevant industry news on their Twitter feeds. If you have a list following all of these people on Twitter, you will be able to effortlessly reuse their content for your own social media strategy on Twitter.
Other Resources for Nonprofit Tech
Not sure how to kick start a social media platform for your nonprofit organization? Visit Nonprofit Tech for Good to find all of the information you need in order to create a Facebook and/or all of the other social media platforms as well.
One of the leading voices on tech and social media for nonprofits, Beth Kanter captures the latest trends and ideas in her long running and highly respected blog.
Want to know the latest best practices for running a nonprofit organization? This website is a quick way to get the top tips in categories that range from “7 Questions to Ask When Choosing a Crowdfunding Platform” to “Five Ways Volunteering Actually Benefits Your Volunteers”.
“Maximize Social Business is a leading resource to help businesses learn how to best maximize the opportunities that social media provides them to cultivate relationships, foster brand awareness, discover new communities, engage with stakeholders, improve their marketing, support customers, develop new business, increase sales, and even recruit new talent.”- Maximize social business mission statement.
This site is a great place to know what is popular in the world of social media for businesses of all types. It includes many articles about relevant topics by professionals with relevant experience.